You Are What You Tweet by Germany Kent is a guide to becoming Twitter savvy fast, and is a good reference to pick up the best Twitter etiquette. A very important part of using Twitter as a communication medium, the author tells us in the beginning, is to “Say something worthwhile and people will listen.” A brief discussion on the background of Twitter and a bit more detail on the protocols and manners to be adhered to follow next. The power of Twitter, as the author mentions, is to educate, entertain and to evoke emotion - the specifics of each of these is given due attention in this book. The importance of forming a strategy and how that will depend on the role one would assume in Twitter, as well as the methodology of adding vitality to one's Tweets and related issues are also covered.
You Are What You Tweet by Germany Kent is not just a practical guide. I found it greatly helpful in creating my strategy. The author has provided bulleted lists and other tips with every new introduction of a concept, enabling quick reference and review. A comprehensive Twitter glossary and list of Twitter services that improve one's efficiency, by creating and scheduling your Tweets, and other tools that help one track performance are also included in this book. This makes it helpful in learning the nuances of Tweeting. Overall, this is a very good book, an exceptional product from an ‘overtime’ author.