Reviewed by Vernita Naylor for Readers' Favorite

Writing can be challenging and scary yet rewarding, whether you're creating a proposal, grant, or resume. When writing, you must keep the purpose of the written material at the forefront - to influence an audience. With Write to Influence! by Carla D. Bass, Colonel, USAF (Ret), you can overcome any of these obstacles. Carla has taken nuggets from her training programs to develop this power-packed second edition that is designed to be your go-to guide for any type of writing assignment. The reader will learn through Carla's processes and procedures everything necessary about becoming a successful writer - from developing a solid framework and word sculpting to learning the essential elements for writing to influence your intended audience. This book is a must and highly recommended.

I loved Write to Influence! because Carla D. Bass does not overwhelm the reader but instead provides the material in bite-size chunks that are easy to learn and digest. The way that she structured the material gives the feeling of an instructor or educator guiding you through the process and being right by your side, step by step, as you formulate your written piece. Carla really breaks it down and challenges the reader on how to create a bid proposal, grant, report or resume, and much more but she doesn't stop there. To ensure that the reader thoroughly understands the material, she gives a quiz and exercises to test your skills at the end of the book. With this type of book in your library, you can't go wrong. Enjoy!

Reviewed by Randy B. Lichtman for Readers' Favorite

For anyone in sales looking to progress to the next level, Next Level Selling: The Definitive Guide to Closing High Dollar Deals by Tom Fedro has some excellent fundamental lessons worth reading. Though the book states “Next Level Selling”, its lessons really are good for anyone selling to any level of business. The most valuable strategy explored in the book is known as PAM, a simple yet effective qualifying formula. Qualifying prospects is extremely important as it allows the salesperson to know the amount of time and effort to focus on with the prospect—or it may not even be a solid prospect.

In addition to discussing the PAM Qualification methodology and its practical use, the book is effective in covering many other important areas of the sales process: putting together an effective marketing program; the five sales personalities and how to manage them; and important infrastructure (including technology) which needs to be in place to support the sales efforts. Objections are often the symptom of the seven significant barriers a company could face and the book explores ways to deal effectively with them. In addition, common mistakes in selling are discussed and how to correct them. Finally, many companies do not properly investigate and know how to compete effectively with their competition and this book gives ways to research and plan strategies to beat them.

Next Level Selling: The Definitive Guide to Closing High Dollar Deals by Tom Fedro provides practical information supported by the use of actual case studies from his company to improve the efficiency of salespeople looking to increase the quality of their sales using the effective PAM qualification system. Excellent book for new and experienced salespeople! I am glad I had the opportunity to read and review it.

Reviewed by K.C. Finn for Readers' Favorite

Analytics of Life: Making Sense of Data Analytics, Machine Learning & Artificial Intelligence is a work of non-fiction in the business and technology sub-genres, and was penned by author Mert Damlapinar. As the title and subtitle suggest, the subject matter of the work concerns the growing field and practices of data analytics, but it also intends to teach readers exactly what AI is and how it is used in different business circumstances. Managers, strategists, entrepreneurs, consultants, and many more influential figures in both small and big businesses can find valuable information and reputable sources to back it up. What results is a fully comprehensive guide to applying data analytics in any business and joining the revolution.

Author Mert Damlapinar has crafted the ultimate authority on AI and the fast-paced world of data analytics, and it is indeed an essential guidebook for anyone looking to explore the field in much greater detail and adapt these new technologies to their own business lives. One of the things which I appreciated most was that the technical jargon is kept to a minimum and always well explained, which means that laypersons are guided through the information to become knowledgeable instead of feeling left out of the loop. I liked the inclusion and discussion of different sources from publications and universities too, which gives a well-rounded viewpoint of the place of AI and data analytics in the wider world right now. Overall, I would highly recommend Analytics of Life for all readers, whatever their knowledge level, to learn more about this fascinating field and its implications and implementations in the business world.

Reviewed by Christian Sia for Readers' Favorite

The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days (or Less) by Ramesh K Dontha is a ground-breaking book that proposes a proven methodology in starting and running a successful business in just one hour every day for 30 days. This may sound impossible, but the serial entrepreneur takes the reader on a step-by-step path that explains how this works. In this book, the author explains the concept of “agile entrepreneurship” and shows readers how they can use it to start their business online and get their first customers in a very short time. There is a lot of information and tips in this book and readers will learn what they need to identify and focus on strong ideas that win, pinpoint their unique marketing strengths and learn how to use these to win customers, find the tools to beat wasting time and other resources, and a lot more.

Even if you never planned to start a business online, Ramesh K Dontha makes you want to start one. The message in this book is so unmistakably clear that it helps readers find clarity with their own thoughts and understand the opportunities that are there for them. The accessibility in language and the confident writing reflect the authority of the author. From knowing how and where to start to creating customers and selling what people want to buy, from finding one’s unique value proposition to asking the most important questions, from tips on pricing, setting up shop online to protecting one’s success and much more, the author offers advice that wannabe entrepreneurs and existing ones need to know. It is intelligently written, easy-to-read, and packed with valuable information.