Reviewed by K.C. Finn for Readers' Favorite

Analytics of Life: Making Sense of Data Analytics, Machine Learning & Artificial Intelligence is a work of non-fiction in the business and technology sub-genres, and was penned by author Mert Damlapinar. As the title and subtitle suggest, the subject matter of the work concerns the growing field and practices of data analytics, but it also intends to teach readers exactly what AI is and how it is used in different business circumstances. Managers, strategists, entrepreneurs, consultants, and many more influential figures in both small and big businesses can find valuable information and reputable sources to back it up. What results is a fully comprehensive guide to applying data analytics in any business and joining the revolution.

Author Mert Damlapinar has crafted the ultimate authority on AI and the fast-paced world of data analytics, and it is indeed an essential guidebook for anyone looking to explore the field in much greater detail and adapt these new technologies to their own business lives. One of the things which I appreciated most was that the technical jargon is kept to a minimum and always well explained, which means that laypersons are guided through the information to become knowledgeable instead of feeling left out of the loop. I liked the inclusion and discussion of different sources from publications and universities too, which gives a well-rounded viewpoint of the place of AI and data analytics in the wider world right now. Overall, I would highly recommend Analytics of Life for all readers, whatever their knowledge level, to learn more about this fascinating field and its implications and implementations in the business world.

Reviewed by Randy B. Lichtman for Readers' Favorite

For anyone in sales looking to progress to the next level, Next Level Selling: The Definitive Guide to Closing High Dollar Deals by Tom Fedro has some excellent fundamental lessons worth reading. Though the book states “Next Level Selling”, its lessons really are good for anyone selling to any level of business. The most valuable strategy explored in the book is known as PAM, a simple yet effective qualifying formula. Qualifying prospects is extremely important as it allows the salesperson to know the amount of time and effort to focus on with the prospect—or it may not even be a solid prospect.

In addition to discussing the PAM Qualification methodology and its practical use, the book is effective in covering many other important areas of the sales process: putting together an effective marketing program; the five sales personalities and how to manage them; and important infrastructure (including technology) which needs to be in place to support the sales efforts. Objections are often the symptom of the seven significant barriers a company could face and the book explores ways to deal effectively with them. In addition, common mistakes in selling are discussed and how to correct them. Finally, many companies do not properly investigate and know how to compete effectively with their competition and this book gives ways to research and plan strategies to beat them.

Next Level Selling: The Definitive Guide to Closing High Dollar Deals by Tom Fedro provides practical information supported by the use of actual case studies from his company to improve the efficiency of salespeople looking to increase the quality of their sales using the effective PAM qualification system. Excellent book for new and experienced salespeople! I am glad I had the opportunity to read and review it.

Reviewed by Vernita Naylor for Readers' Favorite

Writing can be challenging and scary yet rewarding, whether you're creating a proposal, grant, or resume. When writing, you must keep the purpose of the written material at the forefront - to influence an audience. With Write to Influence! by Carla D. Bass, Colonel, USAF (Ret), you can overcome any of these obstacles. Carla has taken nuggets from her training programs to develop this power-packed second edition that is designed to be your go-to guide for any type of writing assignment. The reader will learn through Carla's processes and procedures everything necessary about becoming a successful writer - from developing a solid framework and word sculpting to learning the essential elements for writing to influence your intended audience. This book is a must and highly recommended.

I loved Write to Influence! because Carla D. Bass does not overwhelm the reader but instead provides the material in bite-size chunks that are easy to learn and digest. The way that she structured the material gives the feeling of an instructor or educator guiding you through the process and being right by your side, step by step, as you formulate your written piece. Carla really breaks it down and challenges the reader on how to create a bid proposal, grant, report or resume, and much more but she doesn't stop there. To ensure that the reader thoroughly understands the material, she gives a quiz and exercises to test your skills at the end of the book. With this type of book in your library, you can't go wrong. Enjoy!

Reviewed by Rabia Tanveer for Readers' Favorite

Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count in A Customer-Centric World by Kobi Ben Meir is a self-help book for aspiring marketers. The author shares his journey, how he came to this land of opportunities, and became a successful marketer. He takes his personal experiences, makes them the basis for this book, and gives readers the necessary tools to become successful. He shares pro-tips and advice right from his life experience and allows the reader to make the best of the information provided. You will find practical information to understand the market, how you can make something new work, and how to survive in a competitive market. This book will be perfect for small business owners who are struggling to enhance their marketing by using examples from this book. Readers will learn about current trends in marketing, how to market an online business, understanding customer behavior, and how to make marketing foolproof.

Marketing on Fleek deserves to be read from cover to cover. I was invested in the book from the moment Kobi Ben Meir shared his story. He made it a personal dialogue between the reader and himself. That elevated the whole experience for me. While the author made the information easy to understand, he gave excellent examples for readers to understand marketing better. The book is jam-packed with information that will help aspiring marketers understand the current trends in marketing and advertising. Kobi Ben Meir kept the flow going but understated; he allowed the reader to set their own pace and go with what feels right. I loved this approach. This is brilliant, educational, and real-life applicable. Helpful and educational.