If you’ve published a book, you now own a business. This book contain insights and advice on how to run that business. Authors need to know the basics of operating a business and they can find them here. This book explains business planning, tracking revenue and expense, profit/loss calculations, break-even analysis and more. It offers a no-nonsense explanation of business basics, told without the usual techno-babble. Other topics covered include getting paid, revenue splits, tax issues, branding and includes a Strength, Weakness, Opportunities and Threats (SWOT) analysis of an author's business.